Hi. I am Dexter.
Product & Design Consultant | UX Strategy, Design Systems, & Scalable Product Solutions.
Here is my Latest Work.
My Experience
Jan 2024 – May 2025
Director of Product & Design
Gentoo Media
I lead a department of 50+ across product management and design, overseeing the strategic direction, execution, and delivery across a portfolio of digital products.
My role included mentoring Head-level leaders, Product Owners, and Designers. I align business goals with user needs to drive performance and growth, defining and refining workflows, design systems, and cross-team collaboration models. I ensured consistency and quality across UX, UI, and creative output. I worked closely with C-level stakeholders to shape product strategy and vision.
My focus is on building scalable, user-centric products in fast-moving environments.
Oct 2022 – Jan 2024
Head of Product & Design
Gentoo Media
As Head of Product & Design, I managed a team of around 35 across product and design functions.
I was responsible for guiding product strategy and ensuring strong UX across multiple platforms. I led Product Owners and Designers through delivery of user-focused features and improvements. I worked closely with stakeholders to prioritise roadmaps and align on business objectives. I helped establish design systems and improve collaboration between teams. I contributed to building scalable processes to support team growth and efficiency. I played a key role in hiring, coaching, and developing cross-functional talent. My focus was on delivering high-quality digital experiences through strong product and design leadership.
June 2020 – Oct 2022
Lead Product Designer
Gaming Innovation Group
My role at GiG has evolved into Lead Designer for the Media business. We focus on enhancing the product portfolio in all areas. With a key business focus on conversion, and a user focus on innovative UI and simple UX. I lead a fantastic team of 6 designers, ranging from Product, Graphic and Motion Designers.
March 2018 – June 2020
Senior Product Designer
Gaming Innovation Group
I joined GiG because of its great reputation in iGaming and the opportunity to work with a large group of very talented designers. Working in the central team my role was to build great products across the entire business. I worked on Sports and Casino Front-end, Flagship affiliate sites, and the GiG platform, creating a whole new design system.
February 2017 – March 2018
Lead Designer
Multilotto
I lead a team of designers in Malta & China whilst at Multilotto. We worked toward taking the brand and product to the next level. We totally re-designed the lotto and casino website and built a new Mobile App.
July 2011 – February 2017
Senior Graphic Designer
Tipico
At Tipico, I learnt the vast majority of my skills within iGaming. I started as a Junior Designer and worked my way up to Senior Designer over my 6 years stint. I had a fantastic time at Tipico and can only think fondly of everything I did there. I worked mainly in Marketing; designing and developing e-mails and landing pages, creating all marketing materials for our campaigns throughout the year.
Get in touch
Have a project you’d like to discuss? Drop me a message and let’s have a chat about design.
Address
Mellieha,
Malta
Contact
(+356) 99 77 3224
email me